Goats attend Fashion Week.

By the way, this is old news, but felt it should be shared even more!

One of the most brilliant PR stunts has happened this year. It included incredible press, PR stunts, advertising and promotions.

Saks Fifth Avenue partnered with The Michael Alan Group to form the "Wild About Cashmere" campaign. The campaign garnered coverage from all over the world, especially during Fashion Week in NYC when models walked around with goats on leashes throughout the city. Saks Fifth Avenue seems to be wanting to acquire the quirkiness of Barney's, but with much more shock value.

What I've learned: Even goats can be hip, unique, cool and become celebrities when they have the right PR agency doing the work.